ARC Campaign

Client: Mapletree
Released January 26 2016

The Brief

In 2013, Alexandra Retail Centre was set amidst offices considered inaccessible due to the lack of public transport in the vicinity then. It was a mere “convenient centre” for office crowds. ARC established this problem and approached Ambrosia to develop a brand campaign to drive greater awareness to the retail box. ARC wanted to create a consistent campaign that would work all throughout the seasonal promotions.

The Solution

Flexible Consistency. What seems like a paradox is actually possible. Using a flexible graphic element enabled us to create new and fresh materials that suited all occasions while the consistent look and feel aided in brand building.

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