Electronic Coupon Campaign

Client: GBI
Released April 7 2017

The Brief

Increase sales through an e-coupon campaign. Agency was provided with limited assets consisting of basic photography of models.

The Solution

Fresh art direction and insightful copywriting brought out the emotional benefit of the offers. Web ads led to sign-up forms, which then led to a database for a future eDM campaign. By creating a seamless process with less barriers to purchase, we were able to increase trials for new offers.

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