Electronic Coupon Campaign for GBI

Client: GBI
Released 9 September 2021
The Brief
Increase sales through an e-coupon campaign. Agency was provided with limited assets consisting of basic photography of models.
The Solution
Fresh art direction and insightful copywriting brought out the emotional benefit of the offers. Web ads led to sign-up forms, which then led to a database for a future eDM campaign. By creating a seamless process with less barriers to purchase, we were able to increase trials for new offers.