Expert Gum Care Diagnostic App for Darlie

Client: Darlie
Released 9 September 2021
The Brief
Gum health is a relatively unknown topic and is mostly ignored. How do we bring this issue to light while also educating the target market of a new product’s relevance?
The Solution
We created an easy to use diagnostic quiz that allowed users to do a simple assessment of their gum health. By answering questions, users were able to discern the need for the product. At the end of the quiz, they were given product samples and free consultations at partner dentists.