CooperVision faces a pool of competitors who pioneered the industry when it comes to natural enhancement contact lens that result in bright and sparkling eyes. Being a late player in the industry, how do we make the product relevant in a matured market with limited range and variety?
Ambrosia was given an extraordinary opportunity to be deeply involved and surely we had a ball of fun. Our launch for CooperVision’s first Limbal Ring Enhancement (LRE) Lens was based on our collective sentiment that women should be proud of who they are and should appreciate the things that make them unique and beautiful. Thereupon, we arrived at the product name “Ixotic” – which means “illusion of the eye” along with the tagline “Naturally Beautiful. Naturally Unique.” To break into Asia’s large and growing cosmetic contact lens sector, we developed a package of materials – including print ads, brochure, wobbler, flip chart, countertop display, eDMs and a “Try Me” app. Ixotic is the champion brand from women, exuding Natural Beauty, Individualism and Confidence.