Generate online hype to drive sustained footfall to Westgate venue and position Timezone as “better than competitor”,; leveraging on the venue being the biggest in Singapore.

At the biggest Timezone venue in Singapore, we want guests to go big on fun. Hence the idea where we magnified the fun factor - the biggest prizes, the biggest displays, the biggest activities on opening day. This was activated throughout an integrated campaign involving social media, digital PR, influencer marketing, and OOH advertising.

The launch of Timezone Westgate garnered 249 pieces of coverage.

Agency was engaged in developing strategy, creative assets, digital PR and influence marketing. Besides the media coverage results, the agency does not have visibility on the other metrics as the client did bought online ads in-house.