Reinvigorating TIMEZONE

Released 6 October 2021
Timezone established itself as a legacy family entertainment brand in Singapore. However, the brand had an uphill task of maximising social media to build on its industry leadership.
Timezone’s social channels were a stagnant message board of predominantly sales promotions to beat out competitors sprouting in Singapore’s heartlands.
From KVs to social, we crafted strategy, ideated and executed campaigns that bring out the arcade culture that Timezone Singapore has built over the years. This led to social content that builds on engagement with a variety of target audiences.

Our social content ensures that “fun” is not only experienced at their venues. Posts aimed to compel audiences to interact utilizing social contests, mini-games and brand promotions.

Agency was only involved in strategy and content creation. Hence, we do not have visibility on the metrics.