Singapore Pools Print Ad for Singapore Pools

Client: Singapore Pools
Released 6 September 2021
The Brief
Singapore Pools wanted to correct the public’s misconception that the profits from the 4D, TOTO and the other games just go back to the organisation for their own benefit.
The Solution
Correct misconceptions with logic and emotion. Heartwarming visuals combined hard-hitting headlines reveal the true story behind the surplus earnings of Singapore Pools.