Agency was tasked to create a standout POSM campaign given a very cluttered electronics store environment.

Taking into account the category of Linen Care and how the target market thinks of ironing as a chore, Agency created the line “Ironing’s a breeze with Tefal” and matched it with a fun and playful pinwheel visual to create a lighthearted mood. The visual also allowed for special production where the pinwheels would move to grab the attention at the cluttered environment.