Fostering Camaraderie and Stress Relief for Healthcare Workers with Baxter’s Engaging Initiatives
Baxter tasked Ambrosia with creating strategies to establish stronger brand affinity and connection with healthcare workers. Despite restrictions on premium distribution, Ambrosia devised two impactful initiatives to foster camaraderie and alleviate stress among healthcare professionals. The Warriors Work Here Poster provided a platform for uplifting messages, promoting support among colleagues, and building brand affinity. Additionally, the specially designed Road to Recovery Board Game offered a source of relaxation while showcasing the client’s solutions and benefits for patient recovery.
Background
Baxter aimed to deepen its connection with healthcare workers amid challenges related to premium distribution restrictions. Ambrosia was entrusted with finding a solution that would foster a sense of community and address the stress experienced by healthcare professionals.
What We Did
Ambrosia developed two initiatives to connect with healthcare workers and alleviate their stress:
Warriors Work Here Poster: An interactive poster that allowed staff members to exchange uplifting messages, fostering connections among healthcare workers.
Road to Recovery Board Game: This game provided entertainment and highlighted Baxter’s solutions for patient recovery, offering healthcare professionals a relaxing break activity.
The Results
Both initiatives successfully built stronger brand affinity among healthcare workers. These initiatives effectively fostered camaraderie, alleviated stress, and reinforced Baxter’s connection with healthcare workers.