Engaging with the Public and Exceeding QV’s Sample Giveaway Targets
Background
What We Did
Being presented with a global visual that initially appeared generic, we challenged ourselves to elevate it into a captivating localized campaign.
On-Ground Activation: QV Skincare brand ambassadors actively engaged with members of the public, raising awareness about sensitive skin issues. They interacted with individuals, providing information about the brand and its products while emphasizing the importance of skincare for sensitive skin.
Social Media Integration: To further extend the campaign’s reach, individuals who received free product samples were encouraged to share their experiences on their own social media pages. By doing so, they helped to create organic awareness and word-of-mouth promotion for QV Skincare.
The Results
Ambrosia’s strategic approach and on-ground activation yielded exceptional results as the pharmacy partners requested for the activation to be implemented in other outlets.
The combination of the on-ground activation and social media integration helped to raise awareness about QV Skincare and its solutions for sensitive skin issues. The campaign ended up with a stronger sales uptake during the activation period.