Engaging with the Public 
and Exceeding QV’s 
Sample Giveaway Targets

QV Skincare sought to adapt a regional key visual (KV) into simple point-of-sale materials (POSM). However, we went above and beyond a mere creative adaptation by executing an on-ground activation that was further amplified on social media.
qv project 1

Background

Frequently, a regional client is tasked with utilizing global materials, but they encounter limitations in terms of idea adaptation. The agency undertook this project with the aim of not only handling POSM (Point of Sale Materials) but also finding innovative ways to breathe life into the concept, making it more engaging.
QV project
QV project

What We Did

Being presented with a global visual that initially appeared generic, we challenged ourselves to elevate it into a captivating localized campaign.

On-Ground Activation: QV Skincare brand ambassadors actively engaged with members of the public, raising awareness about sensitive skin issues. They interacted with individuals, providing information about the brand and its products while emphasizing the importance of skincare for sensitive skin.


Social Media Integration: To further extend the campaign’s reach, individuals who received free product samples were encouraged to share their experiences on their own social media pages. By doing so, they helped to create organic awareness and word-of-mouth promotion for QV Skincare.

QV project

The Results

Ambrosia’s strategic approach and on-ground activation yielded exceptional results as the pharmacy partners requested for the activation to be implemented in other outlets.

The combination of the on-ground activation and social media integration helped to raise awareness about QV Skincare and its solutions for sensitive skin issues. The campaign ended up with a stronger sales uptake during the activation period.

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