Localisation for a Regional Marketing Aid
A global initiative for Coopervision with the objective to help the trade to grow from physical stores to online platforms. Agency developed the positioning, messaging, and creative assets – all organised in a global toolkit.
Background
The COVID-19 pandemic presented a significant challenge for brick-and-mortar stores to adapt and transition to online business models. Recognising this struggle, Coopervision collaborated with Ambrosia to pioneer a comprehensive solution enabling businesses to expand their sales potential and successfully transition to e-commerce.
What We Did
Ambrosia took a strategic approach in crafting a B2B2C campaign to drive expansion and digital transformation for the Coopervision. Our crafted communications offered clarity in messaging to effectively communicate the benefits and opportunities offered by the digital transformation.
- Key Visual
- Landing page wireframes
- Landing page design
- Web banners
- Collaterals: Box inserts, Posters, Brochure, Sales Aid
The Results
Successful Expansion: The launch of the B2B platform and HCP digital dashboard facilitated the expansion from physical stores to an online business model, overcoming the challenges posed by the COVID-19 pandemic.
Streamlined Operations: The B2B platform streamlined the ordering and delivery system for HCPs, simplifying processes, reducing costs, and improving efficiency.
Enhanced Connectivity: The digital transformation improved patient connectivity with clinics, offering a seamless experience and fostering stronger relationships between HCPs and patients.
Global Rollout: Following the successful launch in the United States, the campaign is set to be rolled out worldwide, empowering businesses across different regions to embrace digital transformation and expand their sales potential.